![]() Over the years Ukraine’s leading companies have expanded from the basics of software development to higher value work like systems architecture, business analysis and experience design. Sigma Software Group team / Photo: Sigma Software Group We have become more holistic, and we are gaining more and more responsibility over bigger chunks of our client’s businesses.” “It's not about the cost anymore, it's about the expertise and ultimate outcomes,” says Chubay. But while in the early days the main sell for international customers was the ability to hire competent programmers at lower prices, as the industry has matured the value proposition has shifted considerably, says Chubay Much of this growth has been built on outsourcing. Today it accounts for 4 percent of GDP and employs roughly 200,000 people, boasting some of the country’s highest salaries. Since the first IT companies appeared in the mid-1990s the sector has experienced a meteoric rise. Ukraine’s tech industry was well positioned to capitalize on this opportunity thanks to the dramatic evolution it’s undergone in recent years. Companies across the world have had to undergo rapid digital transformations leading to surging demand for IT services. The pandemic has forced an unprecedented shift from the physical to the digital world as entire workforces go remote and the bulk of commerce shifts online. ![]() SoftServe is one of the country’s largest IT companies / Photo: SoftServe
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